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Question # 1
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactional B. The model uses data available only in your account C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue. D. It uses last ISO days engagement data
Answer: A,B,C Explanation:
Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by
determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It
specifically uses data from: A: Commercial send data, excluding transactional data. B: Data available within your own account, ensuring the model is tailored to your specific audience and
engagement patterns.
C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to
subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer
engagement and interaction patterns.
Question # 2
What user permission is required to configure SSO in social studio.
A. Super user B. full user C. custom user D. limited user
Answer: A Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level
of access allows the user to manage critical settings, including security configurations like SSO, ensuring
that only authorized personnel can alter such essential settings.
Question # 3
What is the fastest way to add a classification to a post?
A. Macro B. Add classification manually to each post. C. Classification cannot be added to a post
Answer: A Explanation:
The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to
apply preset actions, including classifications, to posts quickly. This method is much more efficient than
manually adding classifications to each post individually.
Question # 4
Where would you add a topic profile
A. Social studio automate B. Admin settings C. Workspace settings D. Social studio engage
Answer: A Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users
to monitor and automate responses based on specific topics of interest across different social media
channels. Admin settings and Workspace settings do not provide options to manage topic profiles
directly.
Question # 5
Where would you set a threshold limit in social studio
A. enterprise admin settings B. workspace settings C. tab in engage D. column in engage
Answer: C Explanation:
To set a threshold limit in Social Studio, you should navigate to the Engage module. Within Engage,
there are various tabs where thresholds and rules for engaging with content can be set and managed.
These settings allow users to manage the volume and type of interactions effectively.
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